On air and in print

Finance and insurance

Lately, bankers and insurers have faced some tough questions about the ethics of their language.

Grammar and writing

Dr Plain English fights to put grammar and the age-old art of rhetoric back in the spotlight. He argues for simple, clear writing.

Plain language

The international movement for plain language continues to gain momentum. We discuss some highlights.

Politics and government

Politicians and bureaucrats are some of the worst offenders when it comes to using complex language and obscuring meaning.

Worst Word of the Year

Each December, we announce our Worst Word of the Year. These words may be evasive, misleading, or just plain ugly. Past winners include 'Brangelexit', 'conscious uncoupling' and 'fugitive emissions'.

 A facelift for workplace writing

From staff policies to consumer fact sheets, there are very few workplace documents that plain English cannot improve.

We help writers lift their documents, no matter the genre or the likely readership.

The options

Our training caters for everyone, from ministerial advisers to marketing assistants. In just one organisation, we have run workshops that cover:

  • technical reports
  • ministerial briefs and board papers
  • web pages
  • letters and emails
  • policies and procedures
  • general communications.
The effects

After several years of training and editorial support, this client has seen a dramatic improvement in its writing culture. Focus and analysis are up, while officialese and jargon are down.

In a study of board papers alone, it found:

  • the average document was 50% shorter
  • the editorial workload of senior managers had fallen by 40%.